Brief

Voss has a strong tradition of brewing homemade beer, but bringing that culture to a national and international audience risked making it feel generic. The identity needed to communicate provenance and quality while preserving the humour, informality and particular way people from Voss express themselves.

Three dark glass Voss Fellesbryggeri beer bottles with hand-drawn labels and colored caps
Close-up of a Voss Fellesbryggeri bottle with hand-drawn yellow typography reading "Du blir fort klar for ein Ljos Kos"
Black bottle labelled "Traa", hand-lettered in magenta with a matching cap
Black bottle labelled "Ei Bleik Ei Palmafossen", hand-lettered in teal with a matching cap
Black bottle labelled "Ljos Kos", hand-lettered in orange with a matching cap
Black bottle labelled "Kvit Øl i Myrkdalen", hand-lettered in pale yellow-green with a matching cap
Black bottle labelled "Solnergang", hand-lettered in red-orange with a matching cap
Black bottle labelled "Brukbar Jolagåva", hand-lettered in red with a black cap
Black bottle labelled "Camping Øl", hand-lettered in green with a matching cap
Black bottle labelled "Indisk Bleik", hand-lettered in lavender with a matching cap
Black bottle labelled "Påsketur", hand-lettered in gold with a matching cap
Close-up of Voss Fellesbryggeri bottles with a handwritten back label in genuine Vossa dialect, signed by brewmaster Rune Midttun
A sketchbook with hand-lettered Voss Fellesbryggeri logos and product names like "Slalom Porter", "Kvit øl" and "Traa", with marker pens resting beside it
Black t-shirts printed with the same hand-lettered typography — "Kvit øl i Myrkdalen" and "Traa" — extending the handwriting system onto merchandise
Stationery flatlay with Voss Fellesbryggeri letterhead, envelopes and hand-lettered coasters printed with product names, alongside pencils and bottle caps
Voss Fellesbryggeri bottles with coloured caps beside a wooden crate, with a filled beer glass to the right
Black business cards with handwritten Vossa dialect phrases, including "Brygga av folk som trass alt har drukke ein del øl", beside a wooden crate and a Slalom Porter bottle

Credits

Client
Voss Fellesbryggeri
Design studio
Creuna Norway (now Knowit Experience)
Concept, design and photography
Stein Øvre
Concept and design
Marc Ligeti
Concept and copy
Olav Nausthaug
Concept and copy
Arne Hjeltnes
Visualisation
Sindre Dahl
Concept, copy and visualisation
Sebastian Reed
Project management
Anne Kindem
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