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Brief

Braatthallen wanted to create a public celebration with real ambitions around Norway's participation in the World Cup. The goal was to become an attractive gathering point with high quality across the entire guest experience, from the big screen and sound to food and drink, comfort and atmosphere. The event needed a clear direction that could bring the ambitions together and give the audience a reason to choose Braatthallen.

SAMSPILL: World Cup 2026 poster mockup on a concrete wall, with a green halftone illustration and date/website details
Digital billboard in a concrete stairwell/underpass showing the SAMSPILL: World Cup 2026 campaign with a green halftone illustration
Sampils beer bottle with a label in the SAMSPILL identity's green

Credits

Client
Braatthallen
Project lead, client side
Elise Lindvåg Solemdal
Concept, visual direction and design
Sindre Dahl